Fiinu intends to build a new they believe a change is needed in the financial services industry. They, simply want to improve the lives of millions of people in a fair and transparent way. Fiinu is a mobile-only bank. Hence, their existence is crucial on internet realm. Building a bank is not something like you see or you do every day. So, having a successfully developed brand is essential. Their target is widespread. Each product of Fiinu have different markets, but overall, they are particularly appealing to millennials and young adults. They seek for a unique digital experience to attract their potential customers. Since the target audience mostly consist of young individuals, we had to take action due to their needs and desires. By doing that, we expected them to see something from their personalities, habits and feelings.
